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Friday, May 17, 2013

Illamasqua Introduces Paranormal: A Doorway To Another Dimension…



This summer Illamasqua opens the doorway to another dimension.
Dare to come in? To go where you have never been before?
This new collection summons you to channel your extra sensory perception and step across the threshold into a parallel reality. After all, why be normal, when you can be paranormal?
It is time to awaken the aura you have repressed for so long by exploring another universe of unexpected textures and formulas. Embrace the distorted reflection in a cracked mirror or the candle that suddenly extinguishes in a sealed room; a window has opened, allowing you to penetrate the fragile membrane of a twin existence, the Paranormal world.
“The Paranormal collection was inspired by unbridled kinetic energy, spectral light and transcendental emotional forces. The things we can't explain, that we can only feel, the place between dreams and reality; the door of perception is open and is beckoning you through, step into the light!”
Creative Director, Alex Box
“Paranormal is something that is out of your ordinary world, it’s something from a parallel world, a parallel universe, something that is going on at the same time but you can’t really see it or touch it.” Brand Director, Joseph Corré
“Paranormal is about a sense of something different, a sense of expression through texture and colour that shifts the expected and normal to something from a different dimension, a paranormal part of our expressive and spiritual mind.”
Director of Product Development, David Horne
New Paranormal UV Nail Varnish Ltd Edition £15.00
Transmit your acceptance of the paranormal by wearing these otherworldly Nail Varnishes. These 3
new shades and Top Coat not only offer a vivid burst of colour in the normal world, but also glow
under UV black light, revealing an alternative, paranormal effect unknown to the naked eye.
Omen - Paranormal Bright
Green    Ouija - Paranormal Bright Pink
Séance - Paranormal Bright Violet
New Paranormal UV Top Coat £13.00
Geist - Paranormal Clear/Glow
New Paranormal Palette £34.00
This palette boasts textures of the unexpected. The unique formula of water-resistant eye shadow
provides a silky unknown consistency with a soft vivid finish for effortless application and blending. The
shadows contain a spherical fine particle silicone, which ensures ease of use and long-wearing hold.
Paranormal – Vivid Cerise Aura – Warm Copper
Possession – Cool green Trance – Soft Violet
New Hydra Veil £27.50
A first from Illamasqua, part hydrator, part primer, Hydra Veil is cosmetic-care created to enhance
make-up application through skin rehydration for an optimal base. Hydra Veil’s self-levelling
futuristic gel texture is proof that all is not as it first seems.
New Lipsticks £16.50
In an intergalactic colour scheme, Illamasqua’s new Lipstick shades are both in bold, purple shades.
Providing an intense matt coverage, ESP and Posture are designed to honour the connotations of
purple in parapsychology – a symbol of intuition and psychic activities.
Posture – Cool Mauve ESP- Vivid Violet
New Precision Gel Liner £18.00
New Precision Gel Liner soon to be a mainstay in the make-up bags of any beauty enthusiast,
Precision Gel Liner recreates the fluidity of a liquid liner with the ease of a gel. Creating a smooth
rich line from the first application, the long-lasting waterproof formula is guaranteed to stay in place
all day, and night. The eyes are the windows to the soul, go forth and frame them.
Infinity - Black
New Gleam in Supernatural £18.00
This lightweight compact highlighter with golden iridescent formulation lifts, highlights and creates a
halo of extraordinary light wherever applied.
Supernatural – Warm Bronze

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