Umberto Beverly Hills is a line of high quality that hair care products that has been out in the market for a few years but recently got a thorough makeover. I was lucky enough to try out a few products from the line. These products are developed by noted hairstylist and master cutter Umberto of Beverly Hills. Through this line his experience and personal attention that he pays to all of his clients is evident in the quality of the products. That careful attention has gone into the development of this hair care collection. This line will be sold exclusively at West Coast Salons, Target stores and www.target.com.
Repair Treatment Masque
Intensive therapy for damaged and chemically treated hair.
A deep conditioning treatment that uses amino acids derived the ocean to revive and renew the strength of the hair. It contains algae, wheat and soy protein, which are the same softeners used in salon brands. It coats the hair in a rich, thick formula that rinses clean. Hair is left feeling strong and healthy, it reduces split ends and frizz. Adds body and lots of shine to the hair. Most of all, the Repair Treatment Masque protects color from fading, which is the most important factor in product selection for women with chemically treated hair.
I love how thick this is. It goes on the hair and is definitely “mask” like. A very luxurious feel to this conditioning mask. The label says to leave on for 10-20 minutes, with or without heat. If you use heat, even just something like plastic wrap around the hair and then use a towel over that, it will create a better result. Products like this need don’t need heat to work but it helps. I find that I can use it in the shower right after I shampoo, then keep it in for the 10 minutes needed (I take long showers). My hair comes out really, really soft. And when I style it, it does stay soft the whole day. Frizziness is banished too!!!!!! $12.99 6 oz./170 g tub.
Controller Conditioning Spray
Detangles and protects against heat damage.
This is a lightweight detangling spray and leave in conditioner that adds shine, controls frizziness and adds manageability. It is formulated with soy proteins. The Controller Conditioning Spray prevents fly aways, split ends and tames static electricity without weighing down hair. Most of all, it protects against heat damage.
The best way to use this spray is to use a small amount on ends or all-over on towel-dried hair. Comb or brush through. I found that it is similar to other detangling sprays I have used, but this spray is a little bit better at controlling heat damage. I love that it doesn’t weigh down hair in any way. Most other sprays do. It makes hair shiny enough that you wouldn’t need any other products if you have fine hair. $12.99 9 fl. oz./266 ml
Roman Oil Serum
An exotic silicone styling and conditioning product.
This elixir will not weigh down hair thanks to a sheer formula that absorbs instantly into hair, leaving it feeling smooth and silky. This serum smoothes, conditions, and tames the frizz of coarse unruly hair. It adds body and shine to flat dull hair. Natural Italian olive oil and gardenia essence provide exceptional conditioning benefits that last all day long.
Only a small drop or two of Roman Oil Serum is needed. Apply in the palm of the hand, rub into hair and blow dry as usual. I find that this is much different than most silicone serums. I love that it is so much lighter. It works for any hair type, fine to extremely coarse. After blow drying I tried just a tiny bit in my hair to give it a little bit more frizz control and shine (my hair is funky and I have always had problems with frizz, often needing multiple products). $12.99 2 fl.oz./60ml
Verdict: I have tried a lot of hair products. I find these very comparable to salon products and the prices are good. All of them do what they say they are going to do, which is a good thing. We consumers love products that are like that! Also, I think they go above and beyond in a few ways. The Repair Treatment Masque just makes my hair very manageable. I find that most deep conditioners don’t do as well on my hair for this price. The Controller Conditioning Spray is great for preventing heat damage, which is great if you use straightening irons (my daughters used this spray too and loved it). It helps protect and close off the hair cuticle, so that is awesome! Finally, the Roman Oil Serum is not just another pretty face for those who use silicone serums for preventing frizz. This one is much lighter, so you don’t feel all “oily”. Umberto Beverly Hills products are available at Target stores and www.target.com.
(These products were provided for consideration)