Biggest giveaway in Free Stuff issue history, with 37,298 items available via mobile tagging and at Allure.com
Starting today, Allure , the Beauty Expert, is giving away 37,298 full-size beauty products and fashion prizes straight from the pages of the magazine's annual Free Stuff issue, the ultimate beauty sampling opportunity. This year's giveaway is the biggest in the magazine's history, valued at $1,071,812.93, offering readers the greatest number of opportunities to win exceptional fashion and beauty items, including:
- Essie nail polishes
- SkinCeuticals serums
- Rag & Bone Jeans
- Stila lipstick
- Marc Jacobs and Tom Ford fragrances
- Lancôme mascara
- Shiseido brushes
- Philosophy night cream
- A Max Mara clutch
- A Zac Posen dress
Allure will conduct 174 giveaways throughout the month of August, with multiple giveaways occurring each weekday. Readers can enter giveaways by visiting allure.com/go/free-stuff or by using a smartphone. For the fourth year, Allure will feature Microsoft Tags in the issue to enable readers to scan tags throughout the digital and print editions of the magazine so they can receive text reminders 15 minutes before giveaways, and to then enter giveaways at their scheduled times by scanning the master tag on page 193. The master tag can also be torn out and carried by readers to enter giveaways on the go.
Allure's Free Stuff issue continues to grow in popularity and scale each year.
- Last year's edition garnered over 1,192,469 entries (a 43 percent increase from 2011)
- 37,298 items are being given away this year (a 15 percent increase from 2012), raising the total value by $322,626.14 (a 43 percent increase)
Allure launched in 1991 as the first and only magazine devoted to beauty. Today, Allure's print audience is 6.6 million, and its average monthly online audience is 2 million. Allure has a strong social-media presence, tablet editions, mobile apps, licensed products, books, and special issues.