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Monday, August 5, 2013



Redhead website premieres celebrity interviews, niche-focused merchandise and state-of-the-art technology.

HowtobeaRedhead.com launches new website and premieres celebrity interviews, niche-focused merchandise and state-of-the-art technology that propels brand to new levels of success.

How to be a Redhead, headquartered in New York City, was founded in January 2011 by sisters and natural born redheads, Adrienne and Stephanie Vendetti. How to be a Redhead's mission is to empower every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it's a lifestyle!

In less than thirty-one months, How to be a Redhead has expanded from a small blog to brand with over 56,000 unique views per month, over 95,000 social media network followers and a full shop with redhead merchandise. HowtobeaRedhead.com launches its new website and premieres interviews from celebrities like Sonda Currie, known from her role as the mother of Zach Galifianakis in “The Hangover” trilogy and Maitland Ward Baxter, known as Rachel McGuire in the primetime hit series, “Boy Meets World.”

Fans of How to be a Redhead will now be able to easily shop for their favorite redhead needs, like redhead bobby pins, redhead hair ties, apparel, makeup and.. more! The look and feel of the website is more advanced with a “pinterest-y” feel to give readers a better experience when surfing through content. Stephanie Vendetti, Co-Founder of How to be a Redhead said, “This is the website that we envisioned since the first day we launched our redhead brand. It truly represents who we are as a company and we know our audience will be able to better connect with each other in a more powerful way.”
How to be a Redhead aims to empower and connect their fan base and is not stopping with a newly launched website. How to be a Redhead hosts live, red carpet beauty events called Rock it like a Redhead, which is set to go on a nationwide tour in 2014. It will paint five major cities red: Detroit, Los Angeles, Atlanta, Austin and New York City. Every night will hold a theme of empowerment and each sponsor and swag bag contributor will be handpicked by the sisters to meet the needs of every redhead.

For more information about this powerful redhead brand, visit the newly launched www.HowtobeaRedhead.com.


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