Jane Cosmetics to Re-Launch in Over 500 ULTA Beauty Doors on August 18th
Jane Cosmetics announced today, a strategic retail partnership with ULTA Beauty, the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. The iconic beauty line will debut its new re-launched collection of cosmetics in over 500 ULTA Beauty doors on August 18 th, with plans to expand to 65 more stores by the end of October.
"We are thrilled to announce this exciting partnership and proud to debut the new line at an established and esteemed retailer like ULTA Beauty," said Jane Cosmetics Owner/CEO, Lynn Tilton. "In bringing back the Jane brand, we wanted to provide women access to the most innovative technologies in beauty, the most fashion-forward colors and designs, and the impeccable quality of high-end products to foster her confidence in her look and her choices. More important, the brand carries a message of philanthropy and giving that collectively creates the visual of a thousand blossoms blooming. "
"We are so pleased to add Jane Cosmetics to our selection at ULTA Beauty," said ULTA Beauty Senior Vice President of Merchandising, Janet Taake. "We believe that this line of innovative, high-quality products at an affordable price point will be a perfect fit for ULTA Beauty and our customers."
The launch will be supported with public relations and social media activations, in-store and ULTA Beauty catalog advertising, and an online gift-with-purchase promotion, which will release the week of September 9 th.
The New Jane Collection
To emphasize Jane's philosophy that true beauty comes from giving back and that confidence comes in many colors, the new packaging features vibrant lomographic imagery, showcasing the faces of "The Friends of Jane"; real, culturally diverse women who are giving back to their communities and changing the word in impactful ways. The brand will also feature new, high-quality formulas in a variety of innovative and on-trend shades and finishes.
Jane Cosmetics will re-launch with over 120 new SKUs including:
- pH Adjusting Stain Gloss – Available in 4 shades; priced at $7
- Cream Eye Shadow – Available in 12 shades; priced at $8
- Eye Shadow – Available in 45 shades; priced at $8
- Water-Resistant Eye Liner – Available in 20 shades; priced at $6
- Water-Resistant Liquid Eye Liner – Available in 13 shades; priced at $8
- Volumizing Mascara & Water-Resistant Volumizing Mascara – Priced at $10
- Eye Primer – Priced at $8
- Multi-Colored Pressed Powder – Available in 6 shades; priced at $12
- Pressed Bronzing Powder – Available in 4 shades; priced at $10
- BB Cream – Available in 3 shades; priced at $16
- Concealer – Available in 3 shades; priced at $8
- Makeup Bag – Priced at $15
Jane Cosmetics is back and better than ever, with the highest quality formulas, an array of beautiful shades and finishes, and a renewed emphasis on making the world a better place. Jane fills a niche between value and prestige cosmetics lines.
The Jane rebrand started with a powerful vision from Lynn Tilton after she acquired the company through her investment funds, and Tilton eventually assumed the role of CEO. With the belief that true beauty comes from giving back and that confidence comes in many colors, Tilton created a line to empower women to be confident, courageous and socially conscious. In 2013, the new Jane Cosmetics was born.
About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. ULTA Beauty also offers a full-service salon in all of its stores. As of May 4, 2013, ULTA operates 576 retail stores across 46 states and also distributes its products through the Company's website: www.ulta.com.
SOURCE Jane Cosmetics