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Friday, September 6, 2013

essie Takes Over New York For Fashion Week Spring & Summer 14

essie, the ultimate color authority and go-to professional nail brand is back this season at New York Fashion Week. In the past several seasons essie has established itself as the leading global backstage nail authority by sponsoring premium shows around the world at New York, London, Paris, Istanbul, Sydney, Berlin Fashion Weeks and even Paris Haute Couture. For Spring/Summer 2014, essie will be sponsoring 18 outstanding designers in New York City.


The incredible line-up features top fashion brands including: Costello Tagliapietra, Cynthia Rowley, DKNY, Donna Karan, DVF, Helmut Lang, Jenny Packham, Jill Stuart, Naeem Khan, Nanette Lepore, Nellie Partow, Prism, Rebecca Minkoff, Veronica Beard, and Wes Gordon as well as some of the most talented taste-makers of their generation Alexander Wang, Altuzarra, and Theyskens Theory.

The carefully crafted team of celebrity and editorial lead manicurists: Michelle Saunders, Julie Kandalec, Casey Herman, Gina Edwards and Rita Remark will be leading the essie teams backstage working their magic through unique vision and innovative techniques from polished and natural to elaborate and bold.

"New York Fashion Week is the epitome of creativity and style. It's always an honor to work with such talented designers and artists, I am thrilled to have the opportunity to collaborate on color trends with them and on the ultimate accessory nails have become," says Essie Weingarten , Founder and Global Creative Director of essie. "Nail color truly lets each woman make a bold fashion statement, dressing them from tips to toes!"

For up to the minute coverage from behind the scenes checkout: #essieNYFW

About essie
America's nail salon expert since 1981, essie was founded in New York City by Essie Weingarten, the authority on color. essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades created to date.


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SOURCE essie


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