Elizabeth Arden, Inc. announces the opening of its new spa and beauty boutique, The Red Door, in the heart of Union Square in New York City. The Red Door offers both traditional and speed spa and salon services, as well as a beauty bar for discovering the latest skincare, makeup and color trends. The two-story, 10,000 square-foot spa is an inviting urban escape for a quick beauty fix or a signature spa treatment. Reminiscent of a luxury, residential townhouse with clean, modern fixtures, comfortable furniture and decorative flooring. The Red Door combines uptown chic with downtown cool for an unmatched experience for today's New Yorkers and visitors.
Speed services, including blowouts, makeup applications, manicures and waxes, that take under 30 minutes, are offered on the street level, appropriately named SpeedUpStairs. Signature services, including facials, massages, haircuts and color, are offered on the lower level, aptly named CalmDownStairs. In addition to providing the most effective pampering treatments, The Red Door is home to Elizabeth Arden's global beauty boutique and features high-tech skincare and color products from the Elizabeth Arden and Red Door Spa Professional lines. The boutique also offers two exciting technologies: Custom Color Foundation and the Custom Skin Reader.
Custom Color Foundation is Elizabeth Arden's exclusive technology, designed to perfectly blend a custom foundation matched exactly to every client's skin tone. It not only guarantees a perfect match, but the formulation can be customized based on each individual's needs and preferences. It offers three coverage levels (sheer, medium or full), two finish choices (matte or natural) and the ability to personalize the formula depending on skin type (dry, normal or oily). It can also provide product recommendations and "makeup looks" based on each unique skin tone reading.
Custom Skin Reader is a tool that provides detailed facial and skin feature analysis. It analyzes visible pigmentation levels, subsurface sun damage, visible pores, crow's feet, the number and depth of wrinkles, and skin texture. Most importantly, it provides detailed product recommendations based on the client's unique analysis and skin concerns, and tracks the progression of skin health.
The Red Door continues Elizabeth Arden's century-long legacy as a classic, quintessentially New York brand that offers cutting-edge products and treatments.
Come in – the door is open.
Address: 200 Park Avenue South (at 17th Street)
Hours: Monday-Friday 7am – 9pm, Saturday and Sunday 9am – 9pm
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, the celebrity fragrance brands of Britney Spears™, Elizabeth Taylor, Jennifer Aniston, Justin Bieber, Mariah Carey, Nicki Minaj, Taylor Swift, and Usher; the designer fragrance brands of Juicy Couture, Alfred Sung, BCBCMAXAZRIA, , Geoffrey Beene, Halston, Bob Mackie, Ed Hardy, John Varvatos, Kate Spade, Lucky Brand, True Religion and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills®, and PS Fine Cologne.
With its renowned beauty expertise based on the fundamental elements of day spa pioneer Elizabeth Arden, Red Door Spa operates 30 day and resort spas nationwide. Red Door Spas' all-encompassing spa menu, complete with award-winning signature services, enhanced specialty treatments and beauty and wellness recommendations, offers everything from facial skincare, massage and body treatments to nail care, hair design, make up artistry and more. Always on the industry cutting edge, every Red Door Spa provides guests with a unique and unforgettable experience, delivering the highest level of technical expertise and impeccable guest service. Committed to enhancing the lives of its guests through beauty, harmony and well-being, and to providing pioneering techniques, quality treatments and advanced services, Red Door Spa continues to expand, innovate and serve as a trend-setting leader within the day spa industry.
SOURCE Elizabeth Arden, Inc.