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Wednesday, January 15, 2014

NEW: NAKED SKIN ULTRA DEFINITION LOOSE FINISHING POWDER #UrbanDecay #Naked

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The newest way to finish getting Naked.

HYPE:

Our Naked Skin Pressed Finishing Powder was a true labor of love. For it to be worthy of the Naked name, it had to be perfect. So we obsessed over the formula until we got it just right. Now you can get ALL the amazing benefits of our Pressed Powder in a loose format. And trust us, you’re going to want both. The Loose Powder is ideal for keeping on your vanity, while the Pressed Powder is perfect for your purse. But the Loose Powder is still compact enough for travel (because some people love loose all the time). Both complement Naked Skin Liquid Makeup perfectly, enhancing the already-luminous finish.

THE SKINNY:


Urban Decay launches Naked Skin Ultra Definition Loose Finishing Powder. This addictively silky, weightless formula provides all the benefits of our pressed powder—including the luminous, demimatte Naked finish you crave. Set makeup, cut shine and blur flaws. Designed to be virtually invisible on your skin, our high-tech, light-reflecting formula “fools” the eye with optical blurring, seemingly airbrushing away imperfections and creating a soft-focus effect that looks professionally retouched.
Our creamy, buildable formula applies beautifully, never looks chalky or cakey and won’t settle into fine
lines. Wear it over Naked Skin Liquid Makeup (or Naked Skin Beauty Balm!) to set your makeup and
help it last, or try this silky formula on bare skin. Either way, your skin will look flawless—even under
bright, unforgiving light.

 

NICE
PACKAGE:

With a formula this luxe, we wanted the packaging to be perfect. Naked Skin Loose Finishing Powder
comes in a generously sized jar with a highly metallized gunmetal lid debossed with the UD logo. Inside,
a custom gunmetal sifter (shaped like the UD icon!) dispenses just the right amount of powder.
Naked Skin Loose Finishing Powder contains microbeads of hydration that actually “burst” when you
apply the powder, causing it to glide on weightlessly. Because the formula is jet-milled, it’s insanely silky
and feels amazing on your skin. And it’s free of oil, parabens, alcohol and fragrances.


BREAK IT DOWN:
NAKED SKIN LOOSE FINISHING POWDER IS AVAILABLE IN FIVE SHADES THAT COORDINATE WITH
NAKED SKIN LIQUID MAKEUP AND NAKED SKIN PRESSED FINISHING POWDER:
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NAKED LIGHT – works well with shades 0.5–3.0

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NAKED MEDIUM LIGHT – works well with shades 2.0–4.0

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NAKED MEDIUM – works well with shades 4.5–6.5

swatch_92115_naked_loosepowder_mediumdark
NAKED MEDIUM DARK – works well with shades 6.0–8.0

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NAKED DARK – works well with shades 8.0–12.0


Naked Skin Ultra Definition Loose Finishing Powder (SRP $34) is available from Sephora, ULTA and select
Macy’s stores. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

 


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