Award-Winning Dermatological Skincare Expands Distribution
Vichy Laboratoires and La Roche-Posay Set to Debut in
New Premium Skincare Aisle at Target
La Roche-Posay and Vichy Laboratoires, two world-renowned skincare brands from the L’Oréal Group, are proud to announce their clinically-proven skincare collections that will be available as part of Target’s new premium skincare offering. To address the ever-changing needs of their shoppers, Target is pleased to introduce dermatological products that deliver results, are backed by science, and are effective and safe on skin.
Originating in France and once available only in European pharmacies, Vichy and La Roche-Posay are leading dermatological skincare brands around the world. Developed in collaboration with dermatologists and based on scientific breakthroughs, both brands offer innovative products that are rigorously tested in clinical studies to ensure effective results and carefully formulated for sensitive skin. Each brand is committed to a vision of skin health as the foundation for maintaining beautiful skin longer.
“We’re thrilled be a part of the premium skincare concept at Target; they’re a visionary retailer, and we look forward to reaching their shoppers through this new touch point,” says Mike Larrain, President, Active Cosmetics Division at L’Oréal. “Both La Roche-Posay and Vichy feature breakthrough, dermatological products delivering clinically-proven results that we’re confident will speak to the savvy Target shopper.”
From anti-aging to acne, Target “Beauty Concierges” will be on hand to advise consumers on the best products for their skin. These advisors are specially trained to provide unbiased recommendations to guests who may have questions about skincare products or would like to sample products.
Vichy Laboratoires and La Roche-Posay will be available in select Target stores and on Target.com beginning March 2014.
In 2011, Vichy celebrated its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor’s brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy’s new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy’s pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin. For additional information, please visit www.vichyusa.com, www.Facebook.com/Vichyusa
About LA ROCHE-POSAY
Recommended by more than 25,000 dermatologists worldwide, La Roche-Posay offers a unique range of daily skincare developed with dermatologists to meet their standards in efficacy, tolerance and elegant textures for increased compliance. The products, which are developed using a strict formulation charter, include a minimal number of ingredients to reduce side effects and reactivity and are formulated with active ingredients at optimal concentrations for increased efficacy. Additionally, La Roche-Posay products undergo stringent clinical testing to guarantee efficacy and safety, even on sensitive skin. For additional information about La Roche-Posay, visit www.laroche-posay.us and “like” the La Roche-Posay Facebook page at www.facebook.com/LaRochePosayusa.