Today, Allure and SkinBetter announced the launch of a first-of-its-kind skin-care analysis tool. SkinBetter is a system that takes the guesswork out of skin care, using a proprietary algorithm that combines photographic analysis, consumer information, and the SkinBetter expert advisory board's deep knowledge of product ingredients and quality to provide customized recommendations to consumers. A recent independent survey confirmed that 45 percent of women see dermatologists as having the ultimate expertise in beauty and that doctors' advice affects consumers' purchase decisions. Together, SkinBetter and Allure are making dermatology more accessible to consumers.
"Most women are confused about their skin type and its needs," says Linda Wells, editor in chief of Allure. "And when they shop for skin-care products, they're overwhelmed by the excess of choice and the dearth of reliable guidance to make that choice. SkinBetter brings accuracy and expertise to finding products and taking care of your skin at home."
The SkinBetter system works by analyzing a photo of a consumer's skin to identify wrinkles, spots, redness, and future problem areas. The system will be available on skinbetter.com and allure.com and in the Apple App and Google Play stores. The consumer takes or uploads a photo then answers a brief questionnaire (developed by leading dermatologists and plastic surgeons). The photo is analyzed using patented technology developed by the world-renowned imaging engineers and scientists at Canfield Scientific and SkinBetter. SkinBetter's proprietary algorithm takes the data, along with the self-reported skin history and concerns, and provides customized product recommendations that have been vetted by some of the country's top dermatologists and plastic surgeons. Consumers will be able to shop by recommended product, skin concern, skin type, product type, or brand.
"SkinBetter is the first digital-analysis system that allows consumers to easily receive objective advice and direction about their skin. SkinBetter seeks to not only help consumers improve their skin but also become better educated about their overall skin health," commented Jonah Shacknai, cofounder of SkinBetter. "We are delighted to be working with Allure, the most influential voice in beauty, to introduce this technology."
Consumers will have access to robust content and industry-leading beauty expertise via the Skin 101 blog and the SkinBetter expert advisory board. These resources provide consumers with additional educational content, including dermatologists' product picks for various skin conditions. The Skin101 blog, found on skinbetter.com, will contain expert reporting from the Allure and SkinBetter teams and useful information on achieving healthy skin.
Allure is the beauty expert, an insiders' guide to a woman's total image, with a print audience of 6.6 million and an average monthly online audience of 3.1 million.
Allure's mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context.
Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.
SkinBetter was established to help guide consumers through the treacherous jungle of cosmetic conditions and treatment products. SkinBetter takes the guesswork out of skin care through its proprietary system, which captures a photo of the skin, analyzes it through patented technology developed by the world-renowned imaging engineers and scientists at Canfield Scientific, and adds self-reported skin history and concerns to an algorithm. A series of customized product choices recommended by leading dermatologists and plastic surgeons are provided. With all of these tools, SkinBetter is the leading online solution, helping consumers gain a specialized understanding of their skin and the pathway toward better aesthetic health. Follow SkinBetter at facebook.com/myskinbetter, on Pinterest at pinterest.com/skinbetter, on YouTube at youtube.com/skinbetter, and @SkinBetter on Twitter, Instagram, and Google+.
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