IT Brushes® for ULTA's Exclusive Co-branded Makeup Brushes Debut with Three Unique Collections
IT Cosmetics® and ULTA Beauty announced an exclusive partnership with the launch of a first of its kind makeup brush co-brand, IT Brushes® for ULTA.
Known for problem solving, skin-loving prestige cosmetics and unparalleled luxurious quality makeup brushes, IT Cosmetics® partnered with the nation's largest beauty retailer, ULTA to craft an exclusive offering of three unique and distinct makeup brush collections, featuring a total of 56 custom-cut brushes plus nine brush sets. Providing sophistication and practicality for all women, from the beauty guru to the makeup novice, these 100% cruelty-free, animal-free brush collections utilize cutting-edge innovative technology and craftsmanship and aim to revolutionize the way women across America apply their makeup, no matter which brand of makeup they choose.
"This is the first co-branded strategic collaboration for IT Cosmetics and we're so very proud that it's with ULTA Beauty," says Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics®. "This amazing and exciting new launch of IT Brushes® for ULTA not only grows and enhances our existing relationship with ULTA Beauty, but most importantly it allows us to provide women across the country with access to exquisite and superior quality brushes that give her the great makeup results and ease of use that she deserves. Our promise is that these brushes will do the work for you - no matter what brand of makeup you wear, your makeup and skin will instantly look more flawless."
"ULTA Beauty's collaboration with IT Cosmetics is a best in class example of our commitment to collaborating with the top beauty brands to deliver our customers innovative and exclusive products only we can offer," said Janet Taake, chief merchandising officer, ULTA Beauty. "IT Brushes for ULTA boast the exceptional design and superior quality making them an essential beauty must-have that will surely excite our guests."
The IT Brushes® for ULTA collection can be experienced in-store at the new IT Brush® Boutique in ULTA Beauty doors as well as online through a dedicated microsite brand page featuring enhanced video content, tips and education by visiting www.ulta.com/itbrushesforulta. The assortment of IT Brushes for ULTA features three distinct and exclusive collections: the AIRBRUSH Essentials Collection, the LIVE BEAUTY FULLY™ Inspired Collection and the VELVET LUXE™ Blurring Collection. The full brush assortment features a total of 56 custom-cut brushes from foundation paddle brushes to powder kabukis, plus 9 signature travel brush sets designed to suit every need. The newly installed and dynamic, fully lit IT Brush® Boutiques will also be comprised of special endcap fixtures where the top 12 "Must-Have" brushes will be featured and promoted.
The full IT Brushes® for ULTA assortment will be available NOW in 500+ ULTA Beauty stores, as well as online at www.ulta.com/itbrushesforulta. A more limited assortment of the collections' top 12 "must-have" brushes will be available in select locations nationwide. ULTA Beauty will continue to retail the complete collection of award-winning, problem-solving color cosmetics offered by IT Cosmetics® in all stores as well as online.
About IT Cosmetics® Developed with leading plastic surgeons, IT Cosmetics® creates clinically-proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Co-Founder Jamie Kern, who suffers from Rosacea, Sparse Brows, Hyperpigmentation and problematic-skin works hand-in-hand with plastic surgeons to create innovative, high performance products laser focused on solving women's beauty problems. Prior to launching IT Cosmetics Jamie Kern was an award winning TV News anchor. She also graduated Valedictorian from Washington State University and received her MBA from Columbia Business School. IT Cosmetics is sold in ULTA Beauty Stores nationwide, and is a top color cosmetics brand on both QVC, The Shopping Channel Canada. For more information please visit www.itcosmetics.com IT'S truly your beauty, but better™!
About ULTA BeautyUlta Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. Ulta Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. Ulta Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools, as well as salon haircare products. Ulta Beauty also offers a full-service salon in all of its stores. As of August 2, 2014 Ulta operates 715 retail stores across 47 states and also distributes its products through the Company's website: www.ulta.com.
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