Beauty Mogul Returns with Greatness in Mind
Randi Shinder, creator of CLEAN Perfume, is back to conquer the fragrance world one scent at a time with her new project, i smell great. Shinder, a pioneer in the beauty industry, is launching the first ever product line that extracts scent molecules directly from the things women love most. The collection uses true extraction and scent sphere technology to recreate long-lasting, sophisticated perfumes.
"I was looking for a product that did what it promised," said Randi Shinder. "I took some time after my last successful acquisition to analyze the market place and found there are a lot of like-minded women out there. What was born is a brand that embodies greatness -- i smell great."
i smell great, made in the United States, is available in the U.S. and Canada. The brand follows a round of successes for Shinder. In 2003, she partnered with multi-platinum recording artist Jessica Simpson to create the groundbreaking Dessert Beauty fragrance and body care line and in 2005, LipFusion, the first micro-injected collagen lip plumper under Fusion Beauty.
Shinder's i smell great collection is intended to leave behind a simple and gentle feminine fragrance. The products can be mixed to create a custom scent. The line features a range of hair fragrances, eau de parfums, wellness water mists, soft body whips, and reactive lush lip hydrations and is offered in four intoxicating selections: Angel Cake, Beach Babe, Candy Crush, and Wild Honey.
"I want women to feel empowered to create their own unique scent, one that will represent her mood and the way she feels for the day by layering her favorite long-lasting scents from head to toe," explained Shinder.
The products deliver aromas of powdered sugar, candied flower petals, tropical breezes and hints of honey, leaving behind a simple and soothing trail of scents. By using an extractor, the scents are sent to a lab and recreated, carefully mixed, and bottled for greatness.
i smell great uses self-renewing scent sphere technology that allows the fragrance to be activated hours after the first application by applying pressure or motion. The sweet smells are unlocked in the scent spheres and released up to 6-8 hours for a lasting experience.
The collection is now available for purchase on www.ismellgreat.com and retails from $28 to $68. Shinder will be expanding her collection of greatness with even more unique and innovative products in 2015.
For more information, please visit www.ismellgreat.com. Join the i smell great conversation on the following platforms and by using the below hashtags:
- Twitter: @ismellgreatinc
- Facebook and Instagram: @ismellgreat
- #creategreat , #ismellgreat, #greatness
SOURCE i smell great
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