Let's Get Social!

 photo twitter_zps394ac1c7.png  photo facebook_zps5fd68500.png  photo google_zps3463a2a5.png  photo pinterest_zps0b02c191.png photo tumblr_zps50bcf1d7.png  photo bloglovin_zps01ab9908.png  photo instagram_zpsc55da521.png  photo rss_zps35b67037.png

Friday, January 30, 2015

IMAN Cosmetics Heralds Beauty Bloggers With Exclusive Launch Event #Iman #IMANFemmeFatale

iman launch 1iman launch 2

Last night, global cosmetics powerhouse, IMAN Cosmetics, revealed its new collection at their first-ever exclusive beauty blogger launch event, Femme Fatale Fete!, at Up & Down in NYC's Chelsea neighborhood. Recognizing bloggers' power and influence, the brand honored these beauties with the intimate, internationally themed #IMANFemmeFatale event touting global cuisine, makeovers, live demos, selfie stations and live streaming accessible internationally, produced by Omerge Alliances.
 
"There is no more exciting way to celebrate this bold new Collection launch than with the voices of the beauty industry, bloggers, who are a critical part of our marketing strategy," says IMAN Cosmetics' General Manager Desiree Reid.
Over 35 bloggers representing Asian, African American, Caribbean, Hispanic and Indian audiences attended, including OmaBelle, RocioLaura, TiarraMonet, JessicaSmalls, LovelyAnneka, CindyDiaz and DivaMakeupQueen, along with approximately 20 virtual bloggers by live stream from London, Philadelphia, LA, Miami, Atlanta, Phoenix, Chicago, St. Louis, Houston and Tampa, resulting in #IMANFemmeFatale being a top Twitter and Instagram trending beauty topic all evening. 
 
"I experimented with color and learned a five-minute look I can't wait to try," says Tiarra Monet, blogger with 400K YouTube subscribers and 36MM views. "I love that the event was intimate and engaging, I learned about the products and met new people," says Kela Walker of Centric TV.
The Collection presents the new The Perfect Eye Shadow Pencil (MSRP $10), in six bold, seductively rich colors and twist-bottoms, and two paraben-free mascaras (MSRP $10), Volumize for thick provocative lashes with an innovative tapered-end brush and Amplify for bold new lengths with a slim, versatile brush innovation. All new products are available beginning January 2015 at Drugstore.com, Target.com, Walgreens.com and select Walgreens/Duane Reade stores.
 
"In a heavily competitive industry, beauty customers are overwhelmed by choice. Bloggers are key in helping consumers discern. Celebrating their role in the beauty world with exclusive brand access shows them they are appreciated and often results in brand affinity and evangelism," says Olivia Scott, Omerge Alliances' Principal Consultant. 
 
About IMAN Cosmetics Launched in 1994, IMAN Cosmetics is a maverick in the beauty category. It is the premier prestige cosmetics and skin care brand, with "Beauty for Your Skin Tone" as its key philosophy. 
 
About Omerge AlliancesOmerge Alliances is a marketing management consultancy specializing in beauty and lifestyle brand marketing communications.









No comments:

Post a Comment

What Is Your Skin Type? Take The Quiz To Find Out!

Most Popular Posts!