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Thursday, February 12, 2015

Better Homes and Gardens Best New Product Awards Announces 2015 Winners As Voted By More Than 70,000 Consumers

Companion BrandSpark/BHG American Shopper Study Reveals 73% of Americans Will Pay More For New, Innovative Products

Better Homes and Gardens, along with leading market research firm BrandSpark International, today announced the winners of the 2015 Better Homes and Gardens Best New Product Awards (www.BestNewProductAwards.com.)  The Best New Product Awards (BNPAs) is the leading consumer-voted CPG awards program in North America, honoring consumer products in the categories of Beauty, Food & Beverage, Health & Personal Care, Household and Kids. This year's 93 winning products are:
Better Homes and Gardens Best New Product Awards 2015: LIST OF WINNERS BY CATEGORY
Winning Product
Acne Treatment
Smashbox Photo Finish More Than Primer Blemish Control
Physicians Formula Bronze Booster Glow-Boosting Beauty Balm BB Bronzer (SPF 20)
Body Lotion
Curel Rough Skin Rescue Smoothing Lotion
Body Wash
Dove Deep Moisture Body Wash with NutriumMoisture
CoverGirl + Olay The De-Puffer
Pantene Pro-V Damage Detox Daily Rebuilding Conditioner
Dry Shampoo
Herbal Essences naked volume Dry Shampoo
Eye Cream
Olay Regenerist Luminous Dark Circle Correcting Hydraswirl
Face/Body Cloths
Clean and Clear Night Relaxing All-in-One Cleansing Wipes
Facial Cleanser
Biore Deep Pore Charcoal Cleanser
Facial Mask
St. Ives Nourished & Smooth Oatmeal Scrub + Mask
Facial Scrub
St. Ives Even & Bright Pink Lemon & Mandarin Orange Scrub
CoverGirl + Olay Facelift Effect Firming Makeup
Hair Color
L'Oreal Paris Mousse Absolue
Hair Treatment
Dove Pure Care Dry Oil Nourishing Treatment
Lip Color
Burt's Bees Lip Crayon
L'Oreal Paris Voluminous Butterfly Mascara
Men's Body Wash/Cleansing Bar
Dove Men + Care Aqua Impact Body and Face Wash
Men's Shampoo and Conditioner
Head & Shoulders with Old Spice Shampoo for Men
Men's Skin Care
Dove Men + Care Sensitive + Face Lotion
Nail Care
OPI Glitter Off Peelable Base Coat
Nail Color
Revlon Colorstay Gel Envy Nail Enamel
Pantene Pro-V Damage Detox Daily Revitalizing Shampoo
Women's Skin Care
Olay Fresh Effects (Dew Over!) Hydrating Gel Moisturizer
Baked Goods
Benton's Caramel Coconut Fudge Cookies from ALDI
Better for you Snack
Emerald 100 Calorie Packs Cashew Halves & Pieces
Land O' Lakes Spreadable Butter Garlic and Herb
Cheerios Protein Oats & Honey
Sargento Ultra Thin Sliced Natural Pepper Jack Cheese
Chocolate Treat
Nestle Butterfinger Peanut Butter Cups
Kikkoman Preservative Free Orange Sauce
Cooking Spray
Bertolli 100% Extra Virgin Olive Oil Spray
Primizie Crispbreads
Amy's Family Size Broccoli & Cheddar Bake
Frozen Appetizer
Tyson Any'tizers Smokehouse Flavored Grillin' Wings
Frozen Dessert
Weight Watchers Salted Caramel Ice Cream Candy Bar
Gluten Free Pasta
Barilla Gluten Free Pasta
Mac & Cheese
Chili's Bacon Mac 'N' Cheese
Meat Snack
Jack Link's Original Crinkle-Cut Pepperoni
Meatless Alternative
Gardein Golden Fishless Filet
Mexican Food
Old El Paso Bold Nacho Cheese Stand 'n Stuff Flavored Taco Shells
Nut Butter
Jif Creamy Almond Butter
Quaker Protein Instant Oatmeal Banana Nut
Pasta Sauce
Barilla Chunky Traditional Sauce
Protein Supplements
Purely Inspired 100% Plant-Based Protein
Puffed Snack
Smartfood Delight White Cheddar Popcorn
Rice Dish
Minute Rice Multi Grain Medley
ORTEGA Carne Asada Steak Seasoning Mix
Snack Bar
Quaker Real Medleys Dark Chocolate Chunk Almond Coconut Multigrain Bars
Dole Garden Soup
Vegetable/Multigrain Chip
Simply Sun Chips Sea Salted Multigrain Chips 
Adult Incontinence
Always Discreet Liners and Underwear
Cough & Cold Remedy
Vicks DayQuil & NyQuil Severe Cold & Flu Relief Liquid
Dietary Supplements
Nature's Way Alive! Immune Gummies
External Analgesic
ThermaCare Multi-Purpose Joint HeatWraps
Eye Drops
Refresh Optive Advanced Lubricant Eye Drops
Feminine Hygiene
Always Ultra Thin Pads Overnight Extra Heavy
Men's Antiperspirant/Deodorant
Old Spice Wolfthorn Anti-Perspirant & Deodorant
Men's Body Spray
AXE Deodorant Body Spray, Gold Temptation
Men's Razor
Gillette Fusion ProGlide Manual Razor with FlexBall Technology
Crest Pro-Health Tartar Protection Rinse
Oral Care: Sensitivity
Sensodyne Complete Protection
Powered Oral Care/Teeth Cleaning
Oral-B Black 7000
Women's Antiperspirant/Deodorant
Dove Advanced Care with NutriumMoisture Anti Perspirant/Deodorant
Women's Razor
Schick Hydro Silk Sensitive Care Razor 
Air Freshener
Febreze Sleep Serenity Moonlit Lavender Air Effects
Automotive Air Freshener
Yankee Candle Smart Scent Vent Clip
Bath Tissue
Quilted Northern Ultra Plush Bath Tissue
Cat Food
Friskies SauceSations Chicken & Turkey Dinner in Cheesy Sauce
Cat Litter
ARM & HAMMER Clump & Seal Cat Litter
Convenience Cleaning
Clorox Disinfecting Wipes, Tub & Shower
Dish Soap
Dawn Hand Renewal with Olay Beauty
Dishwasher Detergent
Finish Powerball Tabs Power and Free Dishwasher Detergent
Dog Dental Health
Milk-Bone Brushing Chews
Dog Food
BLUE Wilderness Rocky Mountain Recipe – Wild Boar
Dog Treats
BLUE Kitchen Cravings Chicken Meatballs
Dryer Fabric Softener
all Free Clear Dryer Sheets
Flea and Tick Control
Floor Cleaner
Pledge FloorCare Multi-Surface Concentrated Cleaner
Floor Cleaning Appliance
Swiffer Bissell SteamBoost
Floor Cleaning Tool
Swiffer Sweep & Trap
Household Environment Appliance
Dyson Air Multiplier AM07 Tower Fan
In-Wash Scent Booster
Downy UNSTOPABLES Dreams In-Wash Scent Booster
Laundry Stain Remover
Clorox Smart Seek Bleach
LED Light Bulb
Cree 100-watt LED Light Bulb
Liquid Fabric Softener
Ultra Downy Infusions Sweet Dreams Liquid Fabric Softener
Liquid Laundry Detergent
ARM & HAMMER Plus OxiClean Ultra Power Laundry Detergent
Paper Towel
Bounty Paper Towels
Single Dose Laundry Detergent
Tide Pods Free & Gentle
Toilet Cleaner
Mr. Clean Magic Eraser Toilet Scrubber 
Baby Wipes
Pampers Baby Sensitive Baby Wipes
Children's Vitamin
L'il Critters Gummy Vites Plus Immune Support
Pampers Swaddlers Diapers
"With thousands of new items appearing on store shelves each year, The Best New Product Awards help consumers make informed choices by honoring the brands with new innovations consumers liked best," said Robert Levy, President and CEO of BrandSpark International and Founder of the Best New Product Awards. "For the seventh consecutive year in the U.S., the awards along with the companion BrandSpark/BHG American Shopper Study have unveiled the thoughts and opinions of American shoppers, providing manufacturers with important insights on what Americans are really thinking in store aisles."
The winning products were determined solely by more than 70,000 consumers who participated in an extensive nationwide survey, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens. The 2015 survey had 294 entries and 93 winning products across a range of categories. Better Homes and Gardens will showcase the winners and select insights within its print, broadcast and digital properties.
"Better Homes and Gardens inspires women with ways to add color to their lives," said Christine Guilfoyle, Senior Vice President & Group Publisher, Better Homes and Gardens. "The Better Homes and Gardens Best New Product Awards is just one way we encourage our readers to try fresh ideas and innovative products that are proven to make life easier and a touch more colorful." 
Consumers can enter the "Best New Product Awards Shopping Spree Sweepstakes" and win $1500 to purchase all 93 winning products. The sweepstakes is live starting January 26th through June 30th. For more information about the Better Homes and Gardens Best New Product Awards winners, visit: www.BestNewProductAwards.com
In addition to determining the winning products, the BrandSpark/BHG American Shopper Study uncovers what is on the minds of American shoppers. Some highlights from this year's survey are:

New Product Interest:  American shoppers are interested in trying innovative new products (78%) and many are open to the idea of paying a premium for quality innovation. 73% of Americans say that they would be willing to pay more for a new product if it is better than the current selection of similar products. In fact, 2 in 3 believe that research and development is constantly leading to better beauty, personal care and health products and 6 in 10 for household products.

Value: 85% feel proud when they get great value for their money, and American shoppers see value in established brands. 73% prefer buying brand name products on sale as opposed to purchasing a private label equivalent.

Food and Health: 83% of Americans believe that there is a lot they can do with food and nutrition to prevent illness, and 53% rely on the nutritional info shown on product packaging to help them eat healthier.

Online Shopping: 89% of Americans shop online. In CPG, beauty leads e-commerce with nearly 1 in 2 shoppers buying beauty products online at least occasionally, compared to 13% for food & beverage and 15% for household care products.

Mobile Shopping Habits: 7 in 10 American shoppers now own a smartphone and more than half use their mobile devices when shopping in-store. Among them, 51% have taken pictures of products they were considering, 49% searched for digital coupons, and 43% compared prices across different retailers.

Beauty and Personal Care: When purchasing beauty products, more than 80% of shoppers consider it extremely or very important that products are well-priced and proven effective. Other important considerations for shoppers include ease of use, trust in the brand, and that the product is gentle on their skin.

Household Care: While 42% are trying to purchase more natural household cleaning products, shoppers rate effectiveness as the most important attribute in a majority of household categories and only 33% believe that natural cleaning products are as effective as synthetic ones.

About Better Homes and GardensBetter Homes and Gardens serves, connects and inspires readers who infuse color into each aspect of their lives. Reaching 40 million readers a month via the most trusted print magazine, the brand also extends across a robust website, multiple social platforms, tablet editions, mobile apps, broadcast programs and licensed products. Better Homes and Gardens fuels our reader's passions to live a more colorful life through stunning visuals, a balance of substance and surface and a blend of expert and reader ideas. Better Homes and Gardens is published twelve times a year by Meredith Corporation [NYSE: MDP], with a rate base of 7.6 million. For more information, visit www.bhg.com.

About the 2015 BrandSpark/Better Homes and Gardens American Shopper Study The 2015 BrandSpark/Better Homes and Gardens American Shopper Study presents the results of America's most comprehensive shopper trends and behavior survey. More than 70,000 respondents contributed with data weighted to a national profile of shoppers. The BrandSpark Shopper Study was also conducted in Canada for the 12th year, and in Mexico, Turkey, China, France, Germany and the United Kingdom. For more information, visit www.BrandSpark.com.

About BrandSpark InternationalBrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it. With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com.

SOURCE Better Homes and Gardens
RELATED LINKShttp://www.bhg.com

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