Let's Get Social!

 photo twitter_zps394ac1c7.png  photo facebook_zps5fd68500.png  photo google_zps3463a2a5.png  photo pinterest_zps0b02c191.png photo tumblr_zps50bcf1d7.png  photo bloglovin_zps01ab9908.png  photo instagram_zpsc55da521.png  photo rss_zps35b67037.png

Friday, February 20, 2015

Black Opal Celebrates New Definitions of Beauty for Women of AllComplexions #IDefineMyBeauty

Today, global beauty brand, Black Opal introduces a new multimedia campaign called "I Define My Beauty." The new campaign is aimed at empowering, engaging and inspiring women of all complexions to express their individuality and embrace their unique look and defy stereotypes of beauty.
According to the U.S. Census Bureau, Americans who are made up of two or more races increased 32 percent between 2000 and 2010 at a minimum and only continues to rise. Multicultural beauty is now more than a "diversity" catchall; it's an evolution that addresses the multidimensional and multilayered needs of women whose ethnicities and cultures are mixing together, making up today's blended beauty.
According to Black Opal Artistic Director, Merrell Hollis, "I Define My Beauty is about rejecting the stereotypes and myths that other people put on you. It's a movement to educate women of all complexions, ethnicities and ages to take chances and feel confident—whether they go for subtle mauve or saturated fuchsia, the choice is yours not someone elses."
"I Define My Beauty" kicks off with a video featuring Celebrity Make-up Artist & Black Opal Artistic Director Merrell Hollis and other beauty professionals in New York City discussing their own definitions of beauty. The makeup pros tackle myths and stereotypes and discuss how their clients choose self-expression and creativity to make their own personal style statement, instead of relying on old-fashioned notions of beauty do's and don'ts.  
Throughout the "I Define My Beauty" campaign, Black Opal will be encouraging women to join in the conversation via social media by following the conversation on Twitter and Instagram @blackopalbeauty and participate by sharing their I Define My Beauty stories using the hashtag #IDefineMyBeauty
Black Opal understands color is more than just a matter of black and white. The campaign underlines Black Opal's mission to not only celebrate the cultural heritage of every woman but to emphasize the brand's long-standing focus and commitment to multicultural beauty in all its nuanced shades and tones. 
The "I Define My Beauty" movement embraces the new blended beauty landscape and Black Opal's vast, luxurious collection of pigment-rich, skin enhancing, stay true shades at an affordable price. Black Opal embraces the new face of beauty for today's modern woman.
About BLACK OPALBLACK OPAL offers limitless possibilities in cosmetics and skincare to enhance the diverse beauty and address the unique needs of skin of color. With this targeted focus, BLACK OPAL has solidified its position as the most trusted beauty brand for women of color. BLACK OPAL is a global brand available in 30 countries worldwide. BLACK OPAL products are available by visiting www.blackopalbeauty.com, Walmart, CVS/Pharmacy, Rite Aid, Duane Reade, and OTC Stores nationwide. 

SOURCE Black Opal Cosmetics
RELATED LINKS
http://www.blackopalbeauty.com


 

What Is Your Skin Type? Take The Quiz To Find Out!

Most Popular Posts!