Bluemercury CEO and M-61 Skincare Founder Marla Malcolm Beck to Appear on HSN Beginning in February
Innovative entertainment and lifestyle retailer HSN announces its partnership with M-61 Skincare, the skincare line that marries dermatologist-loved ingredients with effective naturals. M-61 Skincare will be featured across all of HSN's platforms – TV, online and mobile – beginning on February 25, 2015.
M-61 Skincare was created by Bluemercury CEO Marla Malcolm Beck in 2010. The line, a top-seller in Bluemercury's 62 stores around the country including its website, was developed in response to clients' requests for highly-effective products that eliminated ingredients such as parabens, sulfates and artificial fragrances and dyes.
"With Bluemercury, we upended the way a woman shops for beauty. After performing over a million treatments in the spas at our stores, we saw a white space in the skin care market, and created M-61 as a result. We've been amazed by the buzz our line has created in our stores and online," says Ms. Beck, who co-founded the Bluemercury brand in 1999 with her husband Barry Beck. "With HSN, we will be able to reach an entirely new audience of women who are savvy about their beauty products, and know a great value when they see it."
HSN's M-61 launch collection will feature never-before seen M-61 sets, available exclusively on HSN, and will be centered around the runaway best-selling Hydraboost Eye, the peptide-packed hydrating and firming eye cream with vitamin B5, tamarind, soy and white mulberry.
In a Hydraboost Eye clinical trial conducted in 2015:
- 100% saw increased hydration and firmness
- 97% saw reduction of under eye puffiness
- 91% of subjects saw a reduction in the appearance of fine lines, crow's feet and under eye discoloration within 4 weeks
In addition, HSN will feature specially-packaged kits featuring M-61 bestselling products (details on each kit attached):
- Perfect Cleanse: a creamy, alpha beta hydroxy acid cleanser with grapefruit and mandarin orange, designed for dry or mature skin
- Hydraboost Cream and Hydraboost Serum: the cream and serum formulations of their most popular moisturizer, which features hydrating peptides and vitamin B5 combined with tamarind, aloe, white mulberry and papaya.
- Power Glow Peel: a top seller since they were first introduced in 2010, Power Glow Peels are individually-packaged, one-minute/one-step exfoliating facial peels, which feature glycolic and salicylic acid with calming ingredients including vitamin K, bilberry and chamomile.
"HSN is thrilled to be the launch platform for M-61 skincare," states Anne Martin-Vachon, Chief Merchandising Officer for HSN. "Marla Beck is a renowned thought leader in beauty, and this is a unique opportunity for our customers to gain insight and knowledge from a respected icon within the industry. M-61 Skincare is the perfect addition to our roster list of top-tier brands that we feature—a roster that includes brands Bluemercury has also championed, such as Trish McEvoy, Deborah Lippmann and Hampton Sun."
M-61 airs live across all of HSN's platforms – TV, online and mobile –on Wednesday, February 25th and on HSN Beauty Report with HSN host Amy Morrison on Thursday, February 26th, with subsequent seasonal airings to follow. For show dates and times or to learn more about the M-61 Skincare collection at HSN, visit hsn.com and join the conversation @HSN and @M61Skincare on Facebook, Twitter, Instagram and Pinterest.
About M-61 SkincareM-61 Skincare is the premier highly-technical, natural cosmecutical line that marries the ingredients dermatologists most recommend with highly-effective naturals. The line was co-founded by Marla Malcolm Beck, CEO of Bluemercury, now the nation's largest and fastest-growing luxury beauty retailer and spa brand in the country. M-61 Skincare was created due to client demand—and the knowledge gained by performing over a million spa treatments since Bluemercury's founding in 1999. The line currently features face and eye creams, serums, cleansers and Power Glow Peel pads, their best-selling, one-step exfoliant peel. M-61 Skincare can be found at in-store at Bluemercury, and online at www.m61skincare.com and on air and online at HSN (www.hsn.com).
About HSN: HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
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