The Colorado-based pioneer of clean, sustainable and professionally effective natural skin care, supports microfinance projects in developing world.
Today, MyChelle Dermaceuticals (MyChelle) announced it is donating 10 percent of sales from three of its top-selling, Beauty Key 3 products to the nonprofit Whole Planet Foundation. Qualifying products must be purchased in store at Whole Foods Market® locations nationwide March 20-22, 2015, and includes the Perfect C Serum, Remarkable Retinal Serum and Sun Shield SPF 28.
The natural beauty company's 10 percent pledge will help fund Whole Planet Foundation's mission to provide impoverished entrepreneurs in the U.S. and in developing countries a chance at financial success through microcredit in those communities that supply Whole Foods Market stores with products.
"For 15 years, giving has been a natural part of the culture and philosophy at MyChelle through various organizations that empower girls and women to realize their true potential with access to educational and wellness services," said Kimberly Heathman, chief marketing officer of MyChelle. "Whole Planet Foundation's mission is close to the heart of our own company objective of helping individuals to succeed in life by overcoming obstacles and gaining economic freedom."
In 2005, natural and organic retailer Whole Foods Market established Whole Planet Foundation as an expansion of its mission to be an active participant in the global community. The nonprofit provides grants to microfinance institutions in impoverished communities where the grocer sources products. Those funds are then disbursed in the form of small loans to individuals in each community with the greatest financial need.
"We are so grateful to MyChelle for their generous contribution and commitment to helping us make a real and lasting difference in the fight against poverty," said Philip Sansone, president and executive director of Whole Planet Foundation. "Thanks to our donor partners, Whole Planet Foundation has provided loans and a chance at a new life to more than 875,000 individuals and their families worldwide."
To date, the Foundation has authorized more than $62 million and funded more than $42 million in microfinance programs in 62 countries, positively impacted more than 5 million people around the world.
For more about MyChelle, visit www.mychelle.com. To donate to Whole Planet Foundation, learn more about the nonprofit, or for stories from microcredit loan recipients, visit: www.wholeplanetfoundation.org.
About MyChelle Dermaceuticals
The pioneer in clean, bioactive skin care, MyChelle Dermaceuticals revolutionized the natural beauty industry in 2000 as the first company to use anti-aging peptides, plant stem cells and clinically proven dermatological ingredients for guaranteed visible results. Sustainable manufacturing practices and charitable pursuits support a full line of highly effective cleansers, moisturizers, serums, nourishing creams, and sun protection. Learn more at mychelle.com.
SOURCE MyChelle Dermaceuticals
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