Prestige Body Treatment Brand Expands Nationwide Distribution
Whish Beauty, a Scottsdale, Arizona-based body treatment brand, announced today its expansion to all 765 U.S. ULTA Beauty doors by March 15th, 2015. Long known for its line of natural, efficacious body products clinically formulated to treat a variety of skin issues, Whish Beauty's partnership with ULTA Beauty takes the brand's retail footprint to the next level, making it readily available to consumers from coast to coast.
"We are thrilled to expand our distribution in such a large way with a retailer as respected as ULTA Beauty," said Whish Beauty founder Jesse Werner. "ULTA's strong commitment to an enjoyable customer experience as well as its wide variety of innovative brands makes us extremely proud to be part of the ULTA Beauty family. We look forward to providing their customers with products that not only feel great, but also treat the skin in an effective way."
Founded by husband and wife team Jesse and Aimee Werner in 2008, Whish Beauty was originally created to offer women a pleasant shaving experience while using all-natural ingredients. Aimee would often use her husband's shaving cream and "whished" for a product just as creamy and smooth for women. From that desire, Whish Beauty was born. Over time, the brand grew to incorporate Hair Inhibiting Gel, Ingrown Hair Treatment Gel, Body Butter, Bath and Shower Gel, Body Oil, Sugar Scrub, Self-Tanner, CC Body Cream and a series of Deodorant and Ingrown Hair Swipes to meet the growing needs of its consumers. A delight for the senses, Whish products were also created in a variety of flavors including Lavender, Pomegranate, Coconut, Almond, Lemongrass and Blueberry. All products range from $18-$38 offering high quality ingredients at accessible price points.
"The national launch of Whish at ULTA Beauty reflects our ongoing commitment to offer the innovative products our guests have come to expect," said Janet Taake, ULTA Beauty chief merchandising officer. "We are excited to introduce Whish's extensive, solution-oriented range because it truly meets the needs of our guests looking for an elevated body care experience."
In celebration of the partnership, Whish Beauty will launch a Hand Remedy Cream exclusively at ULTA Beauty and will launch its signature collection of hero SKUs inclusive of its Shave Crave Shave Cream, Body Butter, Hair Inhibiting Gel, Sugar Scrub, Body Oil, and Bath & Body Gel in an exclusive Blue Agave flavor.
About Whish Beauty
Whish Beauty products provide an unparalleled treatment for the body. All Whish products are paraben free, sulfate free, TEA & DEA free, petrochemical free, and all natural. In addition, Whish uses organic ingredients whenever and wherever possible to create a luxuriously indulgent and soothingly moisturizing experience. You can find out more by visiting WhishBeauty.com and ULTA.com.
About ULTA Beauty
ULTA Beauty is the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the United States. ULTA Beauty provides affordable indulgence to its customers by combining unmatched product breadth, value and convenience with the distinctive environment and experience of a specialty retailer. ULTA Beauty offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. ULTA Beauty also offers a full-service salon and a wide range of salon haircare products in all of its stores. As of November 1, 2014 the Company operates 765 retail stores across 47 states and also distributes its products through the Company's website: www.ulta.com.
SOURCE Whish Beauty
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