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Wednesday, August 12, 2015

Kim Kardashian x Pat McGrath x VIOLET GREY #noORDINARYwoman #PATxKIM

What do Cleopatra, Elizabeth Taylor and Kim Kardashian West have in common?


VIOLET GREY's magazine, The Violet Files, latest cover story unites these three iconic figures through the eyes of the biggest makeup genius of this generation and #NoOrdinaryWoman herself — Pat McGrath.


Over her 25+ year career, McGrath has been the makeup brilliance alongside some of the greatest photographers of our time  — Steven Meisel, Paolo Roversi, Helmut Newton, and Peter Lindbergh. In her first Cover Story for The Violet Files, McGrath was commissioned to celebrate Hollywood iconography through the transformative power of makeup — transforming pop-culture icon Kim Kardashian West into Elizabeth Taylor's iconic character in the 1963 film, Cleopatra.
 

kim kardashian for violet greykim kardashian for violet grey 2 kim kardashian for violet grey 3 kim kardashian for violet grey 4


When Cleopatra was released in 1963, Elizabeth Taylor was arguably the most famous woman in the world. Fifty two years later, Kim Kardashian West is arguably the most famous woman in popular culture. 
 

"Elizabeth Taylor’s makeup in Cleopatra has been reacted countless times, but for Kim I wanted to create a version that has never been done before, a futuristic 3D version. I wanted to portray a luxurious decadence by using elements of ornate facial jewelry constructed into shapes that pay homage to Egyptian culture, and of course to the rich exotic character that Taylor played in this role,” says Ms. McGrath.
 

“It’s really exciting to do this project with Pat, and to celebrate the lost glamour of Hollywood through a modern lens, evoking that nostalgia and emotional connection. She’s just the best out there. She’s a real artist,” says Cassandra Huysentruyt Grey, Founder of VIOLET GREY.

The Violet Files, VIOLET GREY's magazine, is dedicated to documenting Hollywood beauty culture, offering the best in beauty products, art, and inspiration by those who know beauty best. The latest cover story, is the first of a series by McGrath for The Violet Files, transforming pop-culture icons of present into those of the past. The series is aptly titled — The Genius of Pat McGrath.”


About VIOLET GREY:
Founded by Cassandra Huysentruyt Grey and launched in 2013, VIOLET GREY is a luxury, multi-channel beauty company with curated media and commerce arms, of which includes a brick-and-mortar flagship store at 8452 Melrose Place in Los Angeles, an editorially-rich online shopping destination at VIOLETGREY.COM, and a digital magazine The Violet Files.


About The Violet Files:
The Violet Files, VIOLET GREY's magazine, is a digital editorial property dedicated to documenting Hollywood beauty culture in collaboration with celebrated storytellers in fashion and film, including recent Cover Story stars Emily Blunt, Kristen Wiig, Rosie Huntington-Whiteley, January Jones, Carmen Ejogo, Felicity Jones, Vanessa Paradis, Liv Tyler, Lauren Hutton, Cindy Crawford, and Eva Mendes.


AVAILABLE PHOTOGRAPHY
All photography was shot by Ben Hassett: https://hlgroup.sharefile.com/d-s673ce563bba4d8cb


BEAUTY CREDITS
Makeup by: PAT MCGRATH | Hair by: JIMMY PAUL | Nails By: BERNADETTE THOMPSON | Styled By: JENKE AHMED TAILLY


FILE WRITTEN BY ANNE STRINGFIELD
 

#PATxKIM
#noORDINARYwoman
@VioletGrey
@PatMcGrathReal
@KimKardashian


































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