Today, Aquaphor – the dermatologist, pediatrician and pharmacist-trusted and recommended brand with nine decades of skin care expertise – announced a limited-time-only photography exhibit that is being unveiled in NYC. The photo series, produced by well-known photographer of Instagram fame Chris Ozer, is inspired by real consumer stories garnered from the brand's #AquaphorIt contest. The contest – which launched earlier this year – encouraged people to share their moments and stories of how they use Aquaphor. Examples included helping people protect minor cuts and scrapes, helping heal dry skin, soothing and relieving cracked hands and feet, solving countless beauty dilemmas and fixing a variety of simple skin woes. The exhibition – located at A+E Studios on 160 West Broadway – opens tonight with a private VIP 90th birthday party and will then be open to the public from October 28th through October 30th.
Aquaphor Healing Ointment is uniquely formulated to restore smooth, healthy looking skin. Unlike petroleum jelly, it creates an absorbent barrier on skin, which produces an ideal healing environment that enables the flow of water and oxygen that enhances healing. Safe, gentle and free of irritation-inducing fragrances, preservatives and dyes are part of what makes Aquaphor so popular with doctors and dermatologists. Though the contest is over, people interested in sharing how they #AquaphorIt can continue to do so using the hashtag.