National Hair Loss Awareness Month: This August Women Take a Stand
According to the
American Association of Dermatology (AAD), hereditary hair loss affects
approximately 80 million men and women in the U.S. alone. Women make up
40% of American hair loss sufferers, yet the issue continues to be
thought of as a strictly male condition. As August is National Hair Loss Awareness Month, how about a story highlighting new and innovative treatments geared towards thinning hair in women?
Specially
targeted to a woman’s biochemistry, Keranique’s innovative and
breakthrough product line is designed not only to treat female hair
thinning and hair loss, but to prevent the root cause of issues
associated with the aging of hair and build back its beautiful richness,
texture and fullness. Each product in the Keranique line is enriched
with a complex of keratin, amino acids and proteins to help strengthen
and fortify thinning hair, along with vegetable-derived humectants that
help to hydrate, nourish and stimulate micro-circulation around the hair
follicles.
According to Tammy Yaiser, VP of Product Development at ACMG, “Hair
thinning in women can be caused by a number of internal and external
factors, everything from hormonal changes due to menopause or
childbirth; to deficiency in certain vitamins or minerals; to stress,
pollution, medications or over-styling. No matter what the cause, our
Keranique solution is designed to offer everyday women a simple solution
to a serious issue and a means to prevent it from happening in the
future.”
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