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Wednesday, January 15, 2014

Urban Decay Introduces New Shades To The Naked Skin Beauty Balm Range #UrbanDecay #Naked

 

naked skin beauty balm

The women in our office who have fair or dark skin have already starting pestering our Product Development team for samples of Naked Light and Naked Dark. As much as they loved the lightweight, velvety feel of Naked Skin Beauty Balm (not to mention its instant and long-term benefits), the original shade wasn’t quite right for them. Now they can all get the luminous, demi-matte Naked finish they crave in a just-right shade.

HYPE:
Ever since our Beauty Balm came out last spring, we’ve been bombarded with requests to expand our shade range. Now all you gorgeous fair-skinned women and dark-skinned beauties can start every day Naked. Urban Decay launches TWO NEW SHADES of Naked Skin Beauty Balm: Naked Light (light tint) and Naked Dark (dark tint). Love our original shade? Don’t worry; we do too! It’s still in the lineup, but from now on it will be dubbed “Naked Medium.” All three shades blur flaws in seconds and provide serious anti-aging benefits in just 8 weeks. Naked Skin Beauty Balm diffuses light with high-tech pigments to give you amazing, natural, NAKED-looking skin as it perfects, protects, treats, primes and
hydrates. Moisturizing but never greasy, it hydrates skin instantly and improves hydration over time.
Makeup goes on beautifully and stays put. And did we mention the light-diffusing spheres that make you
look professionally retouched? You’ll definitely look better Naked!

Every shade of Naked Skin Beauty Balm delivers measurable anti-aging benefits—and we’ve got the
claims to prove it. In an 8-week clinical study:
• 93% of participants had significantly firmer, more lifted skin.
• 90% had significantly more radiant skin.
• 84% had a significant improvement in fine lines.*
• Over 84% had significantly smoother and more hydrated skin.
*Based on subjective analysis.
the skinny:

This formula is so loaded with anti-aging ingredients that it can replace your daytime anti-aging
treatment. It’s that good! Pepha®-Protect (derived from watermelon extract) is rich in vitamins and
amino acids like citrulline that help guard skin against daily stress. High-tech ingredients like Vitasource™
and dGlyage® firm skin, improve elasticity and provide measurable anti-aging benefits. SPF 20 shields
skin from sun damage, while optical blurring pigments diffuse light to blur flaws. The result? An ultra
definition flawless finish that looks luminous and youthful.


NICE PACKAGE: Naked Skin Beauty Balm comes in a sleek, tactile tube with a gunmetal Naked Skin logo and “Urban
Decay” embossed on the cap.

BREAK IT DOWN:
NAKED SKIN BEAUTY BALM IS AVAILABLE IN THREE SHADES THAT COORDINATE WITH
NAKED SKIN LIQUID MAKEUP:
NAKED LIGHT – light tint, works well with shades 0.5–3.5
NAKED MEDIUM – medium tint, works well shades 3.0–7.0
NAKED DARK – dark tint, works well with shades 6.0–12.0


Naked Skin Beauty Balm (SRP $34) is available from Sephora, ULTA and select Macy’s stores.
Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

 

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